bicycle marketing

Marketing insights and resources for bicycle companies and retailers.

How to Create a Successful Loyalty Program for Your Bike Shop: A Step-by-Step Guide

Building a Thriving Loyalty Program for Your Bicycle Shop In the competitive world of retail, creating a loyal customer base is paramount, especially for specialized businesses like bike shops. A well-crafted loyalty program is not just about rewarding purchases; it’s about fostering a community and enhancing the cycling experience for your clientele. Here’s how you…

Strategies for Building Your Electric Bike Business

The electric bike market is booming, driven by growing environmental concerns, advancements in battery technology, and an increase in urban commuting. As a bicycle retailer, this is the right time to dive into this evolving space and take advantage of its potential. Leveraging digital marketing and strategic planning can place you ahead of competitors and…