About Us — Miso Partners

Your strategic growth partner for bike shops, cycling brands, and active-lifestyle retailers.

Miso Partners is a full-service digital marketing agency specializing in independent bike shops, cycling retailers, and active-lifestyle brands. We help shops increase foot traffic, grow e-commerce sales, improve local search rankings, and build long-term customer loyalty through ethical, data-driven marketing.

With decades of experience in cycling, retail, ecommerce, and brand strategy, our team understands the unique challenges of running a bike shop; seasonality, limited time, lean staff, and customers who move fluidly between online research and in-store purchasing. Our mission is simple: give bike shops the marketing engine they’ve always deserved.

We combine proven marketing fundamentals with modern digital strategies such as Local SEO, Google Ads, Meta Ads, email automation, SMS, Shopify optimization, loyalty systems, and real-time reporting. The result is a sustainable growth system that helps shops stay visible, competitive, and connected to their local riding community.

Our roots go back to 2013, and since shifting into a full marketing agency in 2018, we’ve remained deeply committed to the cycling world. Our work has helped bike shops across the U.S. achieve measurable results – such as ranking 16 new keywords in Google’s top 10 within three months, launching high-converting Shopify sites in under 90 days, and generating dozens of new customers through targeted Google Ads campaigns.

Every engagement begins with strategy, grounded in your shop’s goals, market, and customer behavior. From there, we build and manage the systems that drive year-round revenue:

• Local SEO & Business Listings Optimization to improve visibility in Google Maps
• Google & Meta Advertising to reach riders searching for bikes, service, and gear
• Shopify Builds & Ecommerce Optimization to increase online conversions
• Email & SMS Marketing to nurture relationships and drive repeat visits
• Social Content & Community Growth tailored to the cycling lifestyle
• Customer Loyalty & Retention Strategies that turn first-time visitors into long-term customers

What sets Miso apart is our unwavering commitment to ethical, transparent, and values-aligned marketing. We don’t inflate numbers, oversell deliverables, or run campaigns that compromise your brand. We measure what matters, report honestly, and make decisions that support your shop’s long-term health.

We’re proud to serve the cycling industry, not as outsiders, but as riders, storytellers, strategists, and advocates who genuinely care about helping local bike shops thrive.

If you’re ready for a partner who understands your world and can help you grow with clarity and confidence, Miso Partners is here to ride alongside you.

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